ScheduleLaterAnalytics
Numbers from the platforms themselves, ingested daily and rolled up the way you actually ask questions: by account, brand, platform and date range.
Each platform, in its own words
Platforms measure different things, and renaming them into one fake vocabulary hides what they mean. ScheduleLater keeps each platform’s own metric names.
- Instagram: views, reach, likes, comments.
- Facebook: impressions, reach, likes, comments.
- TikTok: views, likes, comments, shares.
- YouTube: views, likes, comments.
- X: impressions, likes, replies, reposts.
Honest gaps beat invented numbers
TikTok offers third parties no day-by-day metrics, so TikTok’s daily charts stay empty rather than showing a made-up curve. Per-post TikTok numbers are real and present. Where a platform retires a metric, the chart says so instead of quietly zeroing.
Every post carries its own results
Open any published post and its lifetime metrics are there, fetched on a schedule from the platform. Rollups answer the range questions: this week against last, one brand against another, a platform’s share of the total.
- Grain
- Per-day records per account, kept in partitioned storage built for range scans.
- Rollups
- Computed server-side over the real records, never client-side approximations.
- Charts
- Rendered as plain SVG; no third-party chart service sees your numbers.
Know Thursday beat Tuesday
Publish through ScheduleLater and the answers collect themselves.