Instagram scheduling
Schedule Instagram feed posts, carousels, Reels and Stories, with first comments, cover images and two ways to connect a Business or Creator account.
Business or Creator account, connected through Facebook Login or directly with Instagram Login; no Facebook Page is needed on the direct path.
| Post type | Caption | Media | Video length | Cover | First comment |
|---|---|---|---|---|---|
| Feed post | 2,200 characters | 1 photo or video at 1:1, 4:5 or 1.91:1 | up to 60 seconds | uploaded image or a frame of the video | Yes |
| Carousel | 2,200 characters | 2 to 10 photos or videos; every slide shares the first slide’s aspect ratio | up to 60 seconds per slide | Not offered | Yes |
| Reel | 2,200 characters | 1 video at 9:16 | up to 90 seconds | uploaded image or a frame of the video | Yes |
| Story | 2,200 characters | 1 photo or video at 9:16 | up to 60 seconds | Not offered | Yes |
Worth knowing
- Up to 5 hashtags per post.
- First comment publishes on every post type.
- Carousel slides are cropped by Instagram to the first slide’s shape, so the composer enforces a uniform aspect before anything uploads.
Common questions
Can I schedule to a personal Instagram account?
No. Instagram allows API publishing only for Business and Creator accounts. Switching account type in Instagram takes about a minute and is free.
Do I need a Facebook Page to connect Instagram?
Not necessarily. ScheduleLater supports both connection paths: the classic route through Facebook Login, and direct Instagram Login with no Facebook Page involved. Publishing capabilities are identical on both.
Does the first comment work on every post type?
Yes. Feed posts, carousels, Reels and Stories all support a first comment, published immediately after the post itself.
Why does my carousel need one aspect ratio?
Instagram crops every slide to the first slide’s shape. ScheduleLater enforces a uniform aspect before upload, so nothing gets cropped in ways you did not choose.
Connect Instagram and see for yourself
The composer shows exactly these rules against your own account.